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Group Strategy

As a health and beauty retail and supply specialist, the Clicks Group is uniquely positioned in the South African market.

The group operates in markets with good growth prospects. This, together with the strength and scale of the brands, will allow the group to capitalise on organic growth opportunities to gain market share and ensure sustainable competitive advantage.

Organic growth is complemented by tactical acquisitions of related businesses to accelerate entry and growth into new markets. This was evident in the acquisition of Direct Medicines during the year which enabled the group to enter the courier pharmacy market.

Performance against strategic objectives for 2009

At the start of the 2009 financial year the group outlined five key strategic objectives and action plans to deliver on these strategies. The performance against these objectives is covered throughout the annual report and specific achievements are summarised below:
 



Our Values

We are truly passionate about our customers

We believe in integrity, honesty and openness

We cultivate understanding through respect and dialogue

We are disciplined in our approach

We deliver on our goals

Strategic objectives

Management has identified two core strategic objectives to drive the growth of the business and achieve financial targets:

These objectives are supported by two strategic enablers:

  • Enhancing capability to deliver sustained performance
  • Efficient management of cash and capital

Plans for 2010  


Pre-eminence in health and beauty retailing

  • Increase health and beauty sales in Clicks
  • Grow sales from private label and exclusive brands to 20% in Clicks
  • Open 20 – 30 new Clicks stores
  • Pilot an edited The Body Shop range in selected Clicks stores
  • Grow market share in fine fragrance to 7%
  • Increase focus on ethnic hair and skin care ranges to broaden customer base

Pre-eminence in healthcare supply and pharmacy management

  • Open 30 – 40 new dispensaries
  • Compelling offer to medical aid schemes through Clicks Direct Medicines
  • Grow third party distribution and export business in UPD
  • Increase Link network to 250 compliant pharmacies

Further details on these plans for 2010 are covered in the operational reviews.